This ensures lower prices of the average personal computer while maintaining the value of the brand and the quality of the product.
Dell has over the last one decade witnessed the highest competition ever in the international market dealing with PC's. Dell cuts out the retailer and supplies directly to the customers. High market demands attract new sellers and products into the market reducing the market share.
Profit margin decline on hardware products. Threats Growing demand for smartphones and tablets. So a customer selects a generic PC model, and then adds items and upgrades until the PC is kitted out to the customer's own specification.
Dell cuts out the retailer and supplies directly to the customers. As with the profitable brands and new entrants to the markets has made a potential threats to the brand, because Dell has always followed the strategy of making low costs for a good made brand, but this had made nothing to stop competitors of following the same strategy, even sourcing the same or similar components from the same similar suppliers because Dell is only a PC maker not a PC manufacturer.
This report is based on the strengths, weaknesses, opportunities and threats that affect the Dell Computer Corporation. Whilst this is a tremendous advantage in terms of business operations, allowing Dell to focus on marketing and logistics, the company is reliant on a few large suppliers, and to an extent is locked in for periods of time i.
This makes this great industry more profound, it is clear that in the next few years the new merging innovations like the Google glasses will see the reduced number of PCs in homes as more people will be wearing computers.
Dell allows its customers to customize their laptops. It uses information technology, and Customer Relationship Management CRM approaches to capture data on its loyal consumers. You can even keep track of your delivery by contacting customer services, based in India.
Selling products online saves money and allows for product customization but provides less visibility for the products. This makes the sales trends of its products increase drastically mostly due to the use of direct sale method.
Dell was the only top computer company to lose worldwide PC market share.
The industry is quite expansive it includes the software companies like Microsoft and Oracle Incorporation. Dell now produces fast and more powerful computers such as Alienware. Dell has total command of the supply chain. It buys from a group of concentrated hi-tech component manufacturers.
Strengthen their presence in emerging markets. Growth rate of the computer market is slowing down and in the near future the markets will become saturated. This makes Dell have access only to a few suppliers operating on large scale basic which may adversely affect their revenues in case of few suppliers withdraw Marketing Teachern.
It designs, develops, manufactures, markets, and services personal computers, servers, printers and other products. This change of managerial positions is likely to lead the company to new and more profitable ventures in the market.
The future of this a highly dependable industry is brighter than anyone can predict. This analysis is also paramount to assisting the employees and the company to familiarize and adapt to the dynamic surrounding and factors within a specific industry.
So Dell compete against iPod and other consumer electronics brands. Economic situations at home and world currency fluctuations in the exchange rates, they may be as a result of seasonality and bad weather such Hurricane Sandy on the east coast of the Americas. This makes this great industry more profound, it is clear that in the next few years the new merging innovations like the Google glasses will see the reduced number of PCs in homes as more people will be wearing computers.
Tablet market is expected to grow in double digits for the next few years and the company has a great opportunity to release new tablet models and benefit from the market growth. Use of the PCs has helped in development of key sectors such as the health sector where diseases that were previously difficult to diagnose can now be accurately a diagnosed and equally treated easily.
The Strengths and Weaknesses of SWOT represent the internal factors mostly influencing the viability in company's operation. View all posts by Tim Friesner Posted on. In Michael Dell had the idea to sell computers directly to customers. Threats These are the negative impacts that face a company in an industry more so if the company is unable to mitigate and adapt to the emerging threats in the market.
SWOT analysis forms an extremely important tool for the operations of a business and it assists the company in decision making processes of all the situations in the company Andrewp.Case Analysis on Dell, Inc.
Case Analysis on Dell, Inc. Words Mar 25th, Essay on Dell Analysis Case Study Words | 21 Pages. Dell Situation Analysis and SWOT By: Nicole Saathoff History Dell was started in by a college student, Michael Dell.
Case Study ; Dissertation ; Home Report Writing Samples SWOT Analysis of the Dell Computer Corporation.
SWOT Analysis of the Dell Computer Corporation Executive Summary. This report is based on the strengths, weaknesses, opportunities and threats that affect the Dell Computer Corporation.
Dell's Direct Model approach enables the company to offer direct relationships with customers such as corporate and institutional customers. SWOT of Dell Strengths Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world. Presentation of the SWOT analysis: SWOT analysis is a strategic planning tool used to evaluate the Strengths.
over time. Pioneering Leadership in Use or the Internet and E-Commerce Technology Dell was a leader in using the Internet and e-commerce technologies to squeeze greater efficiency out of its supply chain activities.Download